June 10, 2024

North America Behavioral Health Market Size, Share, Report by 2033

The North America behavioral health market size reached USD 134.66 billion in 2023 and is anticipated to hit around USD 239.58 billion by 2033, growing at a CAGR of 5.90% from 2024 to 2033.

Key Points

  • The United States dominated the market with the largest market share of 80.96% in 2023.
  • By service type, the outpatient counseling segment has contributed more than 34.05% of the market share in 2023.
  • By disorder type, the anxiety disorder segment has accounted for over 47.41% of the market share in 2023.
  • By end-user, the outpatient clinics segment has generated more than 36.85% of the market share in 2023.

North America Behavioral Health Market Size 2024 to 2033

The North America Behavioral Health Market has witnessed significant growth in recent years, fueled by various factors such as increasing awareness about mental health issues, rising prevalence of mental disorders, and the expansion of healthcare infrastructure. Behavioral health encompasses a wide range of conditions, including anxiety disorders, depression, bipolar disorder, schizophrenia, and substance abuse disorders. As society becomes more attuned to the importance of mental well-being, the demand for behavioral health services has surged, leading to a burgeoning market in North America.

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Growth Factors:

Several key factors are driving the growth of the behavioral health market in North America. One of the primary drivers is the growing recognition of mental health as a critical component of overall well-being. Governments, healthcare providers, and advocacy groups have been actively promoting mental health awareness, reducing stigma, and encouraging individuals to seek help when needed. Additionally, advancements in medical technology and treatment modalities have improved the efficacy of behavioral health interventions, thereby expanding the market’s potential.

Region Insights:

North America is a significant market for behavioral health services, comprising the United States and Canada. Both countries have robust healthcare systems and a large population base, providing a fertile ground for the growth of the behavioral health market. In the United States, initiatives such as the Affordable Care Act have expanded access to mental health services, while in Canada, the government-funded healthcare system ensures that behavioral health services are accessible to a broad spectrum of the population.

North America Behavioral Health Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 5.90%
North America Market Size in 2023 USD 134.66 Billion
North America Market Size by 2033 USD 239.58 Billion
U.S. Market Size in 2023 USD 109.02 Billion
U.S. Market Size by 2033 USD 189.24 Billion
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Service Type, By Disorder Type, and By End-users
Country Covered North America, Canada, and Mexico

North America Behavioral Health Market Dynamics


Several drivers are propelling the growth of the North America Behavioral Health Market. One key driver is the increasing prevalence of mental health disorders across the region. Factors such as stress, trauma, socioeconomic disparities, and genetic predispositions contribute to the rising incidence of mental illnesses. Moreover, demographic trends such as aging populations and changing lifestyles further exacerbate the demand for behavioral health services.


The North America Behavioral Health Market presents numerous opportunities for stakeholders across the healthcare continuum. As the market continues to expand, there is a growing need for innovative approaches to delivering behavioral health services. Telemedicine, for example, offers a promising avenue for reaching underserved populations and overcoming barriers to access. Additionally, the integration of behavioral health into primary care settings presents opportunities for early intervention and holistic patient care.


Despite its growth potential, the North America Behavioral Health Market faces several challenges. One of the most significant hurdles is the shortage of mental health professionals, including psychiatrists, psychologists, and licensed counselors. The disparity between supply and demand often results in long wait times for appointments and limited access to specialized care, particularly in rural and underserved areas. Furthermore, stigma surrounding mental illness remains a pervasive barrier to treatment-seeking behavior, leading many individuals to forego necessary care.

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Recent Developments

  • In February 2024, The U.S. Department of Health and Human Services (HHS), via the Medicaid Services (CMS) & Centers for Medicare, accepted New Mexico’s request for community-based mobile crisis response teams to offer Medicaid crisis services.
  • In February 2024, Tennis Canada, in collaboration with the University of Ottawa, the Canadian Centre for Mental Health and Sport (CCMHS), Own The Podium, and Game Plan, designed, implemented, and evaluated a comprehensive long-term strategy to enhance the mental health and wellness of Tennis Canada athletes, coaches, parents, and staff.

North America Behavioral Health Market Companies

  • Acadia Healthcare Co.
  • Universal Health Services, Inc.
  • Magellan Health Inc.
  • National Mentor Holdings Inc.
  • Behavioural Health Services Inc.
  • Behavioural Health Network Inc.
  • North Range Behavioural Health
  • Seton Healthcare Family (Ascension Health)
  • Ocean Mental Health Services
  • Beacon Health Strategies

Segments Covered in the Report

By Service

  • Home-Based Treatment Services
  • Outpatient Counselling
  • Emergency Mental Health Services
  • Inpatient Hospital Treatment
  • Intensive Care Management

By Disorder

  • Bipolar Disorder
  • Anxiety Disorder
  • Post-Traumatic Stress Disorder
  • Eating Disorder
  • Substance Abuse Disorder
  • Other Disorders

By End-users

  • Outpatient Clinics
  • Hospitals
  • Rehabilitation Centers
  • Homecare Setting

By Country

  • North America
  • U.S.
  • Canada
  • Mexico

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