May 24, 2024

Invisible Orthodontics Market Size to Reach USD 75.92 Bn by 2033

The global invisible orthodontics market size was estimated at USD 6.18 billion in 2023 and is projected to reach around USD 75.92 billion by 2033, growing at a CAGR of 28.51% from 2024 to 2033.

Key Points

  • The North America invisible orthodontics market size accounted for USD 3.40 billion in 2023 and is expected to attain around USD 41.76 billion by 2033.
  • North America led the market with the largest market share of 55% in 2023.
  • Asia Pacific is showcasing significant growth in the market.
  • By product, the clear aligners segment has heled the largest market share of 85% in 2023.
  • By product, the ceramic braces segment is expected to show significant growth in the upcoming years.
  • By age group, the adult segment accounted for the highest market share of 60% in 2023.
  • By age group, the teenager segment is anticipated to show the fastest growth over the forecasted period.
  • By end use, the stand alone practice segment dominated the market in 2023.
  • By end use, the hospital segment is predicted to register the fastest growth in the foreseeable future period.
  • By dentist type, the orthodontists segment was estimated to hold the highest share of the market in 2023.
  • By dentist type, the general dentists segment is expected to grow at a significant CAGR during the foreseen period.

Invisible Orthodontics Market Size 2024 to 2033

The invisible orthodontics market has experienced rapid growth in recent years, driven by increasing demand for aesthetic dental treatments and advancements in orthodontic technology. Invisible orthodontics refer to a range of orthodontic treatments that use clear aligners or tooth-colored braces to straighten teeth discreetly. These treatments offer patients a more aesthetically pleasing alternative to traditional metal braces, contributing to their growing popularity among both adults and teenagers. The market encompasses a variety of products and solutions offered by dental professionals and orthodontic companies globally.

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Growth Factors

Several factors contribute to the growth of the invisible orthodontics market. First, there is a rising trend towards cosmetic dentistry, driven by a growing emphasis on personal appearance and aesthetics. Clear aligners and tooth-colored braces align teeth effectively while being less noticeable than traditional braces, appealing to individuals seeking discreet orthodontic treatment. Additionally, technological advancements in 3D imaging, computer-aided design (CAD), and manufacturing (CAM) have revolutionized the production of clear aligners, making treatment more accessible and customizable for patients.

Invisible Orthodontics Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 28.51%
Global Market Size in 2023 USD 6.18 Billion
Global Market Size in 2024 USD 7.94 Billion
Global Market Size by 2033 USD 75.92 Billion
Largest Market North America
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Product, By Age, By End-use, and By Dentist Type
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa


Invisible Orthodontics Market Dynamics

Region Insights

The adoption of invisible orthodontics varies by region, influenced by factors such as disposable income, cultural attitudes towards dental aesthetics, and access to orthodontic services. Developed regions like North America and Europe lead the market due to higher disposable incomes and greater awareness of cosmetic dental treatments. In Asia Pacific, rapid urbanization and increasing dental tourism have fueled market growth, with countries like China and India emerging as key markets. Latin America and the Middle East are also experiencing growing demand for invisible orthodontics.


Several drivers are propelling the growth of the invisible orthodontics market. One key driver is the increasing focus on appearance and self-esteem, particularly among young adults and professionals. Clear aligners and aesthetic braces provide a discreet way to achieve straighter teeth without the social stigma associated with traditional braces. Additionally, the convenience and comfort offered by invisible orthodontic treatments, such as removable aligners and fewer dietary restrictions, attract patients seeking a more flexible orthodontic experience.


The invisible orthodontics market presents significant opportunities for orthodontic providers and dental manufacturers. Continuous innovation in material science and digital technology allows for the development of more efficient and comfortable clear aligners and braces. Expansion into emerging markets with rising disposable incomes and a growing awareness of dental aesthetics presents another opportunity for market growth. Furthermore, partnerships between orthodontic companies and dental professionals can enhance patient access to invisible orthodontic treatments and drive market penetration.


Despite its growth prospects, the invisible orthodontics market faces challenges that must be addressed for sustained growth. Cost remains a significant barrier for some patients, as invisible orthodontic treatments can be more expensive than traditional braces. Moreover, patient compliance with clear aligner therapy, which requires wearing aligners for a specified duration each day, can impact treatment outcomes. Regulatory considerations and the need for specialized training among dental professionals for invisible orthodontic treatments also present challenges that need to be navigated for market expansion.

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Invisible Orthodontics Market Recent Developments

  • In February 2023, SmileDirectClub launched a CarePlus, a new premium aligner treatment. It offers a flexible design that helps customers manage and start aligner care in-person or remotely.
  • In April 2023, Henry Schein, Inc. held the acquisition of a majority ownership stake in Biotech Dental, a provider of clear aligners, dental implants, and digital dental software.
  • In March 2022, Align Technology, Inc. Introduced the new Cone Beam Computed Tomography (CBCT) integration feature for ClinCheck digital treatment planning software. This feature helps doctors consciously expand diagnosis and treat a broader range of cases. It is possible to use Invisalign clear aligners to increase visibility and handle a patient’s underlying anatomical structures during the digital treatment planning process.
  • In May 2022, Align Technology, Inc. Made an agreement with Asana, Inc., a leading work management platform for teams. The strategic partnership will offer Invisalign-trained doctors in the U.S. a new workflow solution, Asana SmilesTM for Align.

Invisible Orthodontics Market Companies

  • Angel Aligner
  • SmarTee
  • Dentsply Sirona
  • Institut Straumann AG
  • Ormco Corporation (Envista)
  • Henry Schein, Inc.
  • SmileDirectClub
  • Align Technology, Inc.
  • TP Orthodontics, Inc.
  • K Line Europe GmBH
  • 3M
  • ClearPath Healthcare Services Pvt Ltd
  • DB Orthodontics, Inc.
  • G&H Orthodontics
  • Orthodontics SDC

Segments Covered in the Report

By Product

  • Clear Aligners
  • Ceramic Braces
  • Lingual Braces

By Age

  • Teens
  • Adults

By End-use

  • Hospitals
  • Stand-alone Practices
  • Group Practices
  • Others

By Dentist Type

  • General Dentists
  • Orthodontists

By Geography

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East & Africa

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